Brand Tuned: The new rules of branding, strategy and intellectual property

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• 5.0 out of 5 stars from CManningMN -- A great book on branding! : . Her fresh perspective coming from a law background was instrumental in steering me on the right path with my business and I highly recommend anyone considering a path in branding or IP to pick this book up! It's a quick, informative read! ( Reviewed in the United States on October 10, 2021 )
• 5.0 out of 5 stars from Rob Meyerson -- A unique blend of IP law and branding insights : Shireen Smith has done the branding community and all business people a great service by highlighting the importance of IP law in branding. Who better than a lawyer with branding experience to explain where the two disciplines overlap and dispel some common misconceptions about both. ( Reviewed in the United States on September 28, 2021 )
• 5.0 out of 5 stars from Stephen J. Willard -- An 'IP strategy' – now there's a thought. : How do you get creative-minded people (like me!) to engage in legal matters? A tricky scenario that Shireen Smith overcomes with great success in her book. ( Reviewed in the United Kingdom on September 28, 2021 )
• 5.0 out of 5 stars from Stephanie Taylor -- A unique approach to branding and intellectual property : Brand Tuned brings a fresh new approach to branding and takes you step by step through the TUNED process. It helps you avoid the pitfalls of naming your brand without considering intellectual property and copyright. ( Reviewed in the United Kingdom on September 27, 2021 )
• 5.0 out of 5 stars from K Garba -- Calling ALL Entrepreneurs, Marketers, Designers and Start-Ups.. : Great book from Shireen, a Creative entrepreneur and a Brand protection lawyer with over 30 years. ( Reviewed in the United Kingdom on October 23, 2021 )
• 5.0 out of 5 stars from Jonny -- A book that non IP lawyers should read and share with their clients. : I am a Comercial contract lawyer that sometimes gets asked by client to explain IP law, and was looking for a reference point to direct clients and this book does just that. Technically sound explanation of IP law packaged in a digestible form no matter your current IP and branding experience. I would have no reservations directing a client to this book for an initial steer of branding an IP law. ( Reviewed in the United Kingdom on October 23, 2021 )
• 5.0 out of 5 stars from Erik Dvergsnes -- Great book, full of insights! : I have worked with Shireen on branding and IP for my business and she is very knowledgeable and have great insight and has given me great advice. Reading her book was very inspirational and full of insights and advice you can adapt to your own business ( Reviewed in the United Kingdom on October 22, 2021 )

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